We provide companies, businesses, organizations, individuals and associations with relationships, resources and insights, using multiple platforms to deliver their messages, tell their stories and accomplish their objectives through strategic public and internal communications. We earn respect and trust by upholding the highest professional standards.
What We Stand For
We bring integrity to how we interact with clients, employees, journalists, service partners and other business contacts. We embrace honesty in personal and business interactions as essential to growing our business and reputation. These values also guide workplace and client relationships:
Our creativity is built on "we," not "me." Full, free-flowing collaboration among staff members, outside partners and clients yields fresh ideas and strong results.
We treat ourselves, our colleagues, our clients and our collaborative partners with respect in all situations. Respect commands respect in return. While we are all individuals with our own skills and personalities, we each are worthy of mutual respect for what we bring to our shared environment.
Forethought, flexibility, reliability, sensitivity, maturity, responsiveness and mutual respect are standards applied to internal and external interactions and collaborations.
A culture of empowerment and accountability turns ideas into actions through clear responsibilities, shared support and collective commitment.
While upholding commitments and always being on call, we recognize the importance of roles outside the company. Teamwork enables the renewal of personal energy without sacrificing business responsibilities.
Roots and Growth
Tanner Friedman knows what it takes to tell stories and deliver messages. Our team’s vast, varied client experience spans industries and includes productive collaborations with private businesses, publicly-held companies, professional services and nonprofits.
Tanner Friedman is the only agency in the Detroit area led by two principals with both major-market media and agency experience, supported by professionals with strong corporate, agency and nonprofit experience.