Because of the consolidation and contraction of traditional media, opportunities for “feature” stories are more difficult to come by. However, there is still room for compelling stories that focus on people, innovation and new approaches to addressing marketplace needs. It is increasingly important to know what, when and how to pitch – and to whom.
Tanner Friedman is adept at “packaging” news, identifying new angles for specific focus areas and strategically disseminating it to targeted news sources. We maintain close relationships with key decision makers, who in turn, trust our recommendations and ability to streamline providing them with valuable, accurate information, which paves the way for filling tight news stories. By staying ahead of trends, we can best serve both of our customers: clients and journalists.