Social media platforms dominate news conversations and can generate opt-in audience attention. However, these resources should not be used in a communications vacuum and require strategic, consistent, appropriate and value-added content that supports communications objectives instead of arbitrary online metrics and fads.
Tanner Friedman coordinates, manages, implements and counsels social media programs daily with and for a variety of organizations and has given seminars on its uses throughout the region. We are content specialists targeting audiences in real-time with solid communications fundamentals. We’ll help you navigate the technical, strategic and ethical challenges of boosting recognition and credibility through blogging, video and photo sharing, social networking and microblogging.